Brand Identity Design

2017

A rebrand of the Mainstays candles sold at your local Walmart.

Goodbye to the photos of apples and vanilla cupcakes, and hello to a cohesive design system that the brand can use for any candle scent. My goal was to take a creative and playful spin on the branding of the candles; creating an object that could sit on a table and still be enjoyable to look at. Introducing Whiff Candles; make your senses smile!

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